Grupo Murano Targets $10 Billion in Bitcoin Holdings Over Five Years
Grupo Murano, a Mexican real estate and hospitality firm, is transforming its financial strategy by converting properties into Bitcoin to establish a crypto treasury aimed at $10 billion in holdings over five years.
- The firm plans to refinance or sell assets and use sale-leaseback agreements to generate capital.
- Management believes Bitcoin offers superior returns compared to traditional real estate investments.
- They have already deployed up to $500 million through an equity facility and acquired 21 BTC.
- Murano has joined the "Bitcoin for Corporations" initiative, demonstrating commitment to digital assets.
- The company is also looking into accepting BTC payments, offering loyalty rewards, installing Bitcoin ATMs in hotels, and hosting related events.