Mastercard Launches Crypto Credentials in UAE and Kazakhstan
Mastercard Inc has launched its Mastercard Crypto Credentials in the UAE and Kazakhstan, partnering with cryptocurrency exchanges including ATAIX Eurasia, Intebix, and CoinMENA. This initiative targets the Eastern Europe, Middle East, and Africa markets.
Key points include:
- The collaboration with Fuze aims to secure blockchain transactions under regulatory standards.
- The pilot program will initially focus on crypto assets, with plans to include non-fungible tokens (NFTs).
- Mastercard intends to expand access through partnered exchanges in upcoming months.
- The launch supports mainstream adoption of digital assets, joining existing services in North America, Europe, Latin America, and Asia Pacific.
- Mastercard's efforts are designed to build trust and confidence among novice users in the blockchain sector.
- The company is positioned to grow alongside the cryptocurrency industry, which is projected to surpass gold's market valuation of $18 trillion.
- Traditional financial firms are increasingly adopting digital assets as part of their growth strategies.
This move reflects a broader trend where nation-states consider cryptocurrencies like Bitcoin as a hedge against inflation.