BULLISH 📈 : 39% of US Merchants Now Accept Cryptocurrency Payments

US merchants are increasingly accepting cryptocurrency payments, with approximately 39% now offering it as a payment option, driven by customer demand. Notably, 88% of merchants have received inquiries about crypto payments, and 69% report seeing monthly demand.

Adoption Trends

Large companies with over $500 million in revenue lead crypto adoption, with about 50% acceptance.
Smaller businesses lag at 34%, while midsize firms are at 32%.
Sectors like travel, hospitality, gaming, digital goods, and luxury retail are advancing faster due to their online presence and tech-savvy clientele.

Impact on Sales

For some merchants, digital assets contribute to over 25% of sales.
72% of merchants accepting crypto reported growth in crypto sales last year.

Challenges and Opportunities

90% of merchants would accept crypto if the setup matched credit card ease.
Payment tools and integration remain concerns, alongside desires for faster transactions, new customer reach, and enhanced privacy.
Younger generations, particularly Millennials and Gen Z, are driving this trend.

Future Outlook

A survey involving 619 decision-makers highlighted the need for simpler tools and clearer guidelines to boost crypto acceptance.
If these improvements occur, wider adoption is anticipated.