Addressable Launches New Retargeting Service for Web3 Marketing

Addressable, a company led by COO Asaf Nadler, has launched a new service aimed at enhancing Web3 marketing effectiveness. The service focuses on retargeting potential customers who showed interest but did not complete transactions.

Key points include:

Web3 marketing faces challenges due to the pseudonymous nature of crypto wallets.
Addressable's database allows companies to target likely customers without revealing personal data.
The service is designed to reduce the "cost per wallet" during bear markets, where traditional user acquisition becomes more difficult.
Targeting is based on social media interactions and on-chain activities linked to specific wallets.
Addressable’s approach mirrors existing online marketing strategies adapted for the crypto space.
The new retargeting service aims to help DeFi projects retain user engagement amid market fluctuations.

Nadler emphasizes that targeted advertising can help maintain user belief in DeFi projects during challenging times.