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Audi Revolut F1 partners with Nexo to enhance digital asset presence
The Audi Revolut F1 team has entered into a multi-year partnership with digital assets platform Nexo. The collaboration aims to enhance global visibility and integrate Nexo’s digital products and services across the team's Formula 1 platform.
Key Details of the Partnership
- Audi Revolut F1 and Nexo's partnership focuses on innovation, disciplined execution, and performance-driven engineering.
- Nexo will launch global activations, including premium fan experiences and digital-first engagement campaigns.
- Initiatives include co-created content, educational campaigns, and exclusive access for fans and Nexo clients.
Nexo's Strategic Focus
- Antoni Trenchev, co-founder of Nexo, highlights the company's focus on developing digital finance tools for "instant, self-directed, and always-on" markets.
- Nexo aims to offer practical utility and premium experiences as an official digital asset partner.
Nexo's Market Position
- Since 2018, Nexo has grown significantly, managing over $11 billion in assets under management (AUM) and processing more than $371 billion in total value.
- Its services include high-yield savings, crypto-backed loans, and liquidity solutions.
This partnership exemplifies the increasing integration of crypto partnerships in shaping the future of digital finance and mainstream adoption.