Ava Labs Appoints Arielle Pennington as SVP of Growth

Ava Labs, the developer behind the Avalanche blockchain, announced Arielle Pennington as their new senior vice president of growth. This move aligns with Avalanche's push for institutional adoption, highlighted by significant projects like the $300 million hedge fund tokenization by SkyBridge on AVAX.

  • Pennington previously led communications at the Solana Foundation, where she was instrumental in guiding the ecosystem through a recovery phase post-FTX collapse, resulting in a 2,500% surge in Solana's native token and increased user engagement.
  • At Ava Labs, Pennington will focus on promoting the Avalanche ecosystem, emphasizing real-world asset tokenization, stablecoin infrastructure, and consumer applications.