Coinbase Acquires Spindl to Enhance On-Chain Advertising Solutions
Coinbase has acquired Spindl, a blockchain advertising platform, along with its team. This acquisition aims to improve on-chain advertising by providing developers enhanced tools for project promotion and addressing visibility challenges.
Key Points
- The acquisition of Spindl is part of Coinbase's strategy to support on-chain builders.
- Spindl will be integrated into Base, Coinbase's Ethereum layer-2 scaling solution, while maintaining service for existing clients.
- Coinbase previously acquired BUX's Cyprus unit, rebranded as Coinbase Financial Services Europe, securing a Cyprus Investment Firm license.
- CEO stated that Spindl’s expertise will enhance outreach and user acquisition in the crypto economy.
- Coinbase's recent acquisitions include Utopia Labs for DeFi solutions and One River Asset Management for institutional services.
- Other acquisitions include FairX for crypto derivatives and Unbound Security for cybersecurity enhancements.
This series of strategic acquisitions positions Coinbase to meet evolving industry demands and strengthen its market presence.