22 September 2025
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Coinbase Aims to Become Super App Offering Comprehensive Financial Services
Coinbase's Ambitious Vision
- Brian Armstrong, CEO of Coinbase, shared plans for a "super app" offering crypto and financial services beyond traditional banking.
- Armstrong emphasized the momentum in Congress for industry frameworks, aiding Coinbase’s super app development.
- The company aims to integrate services typically provided by banks and fintechs, delivered via crypto rails.
- An example is a Coinbase credit card offering 4% back in [Bitcoin](https://holder.io/coins/btc/).
- Armstrong envisions Coinbase as a bank replacement, providing various financial services.
Legislative Support & Challenges
- Progress with the "Genius Act" and market-structure bills in the Senate supports stablecoin regulation.
- Bipartisan interest could clarify regulatory conflicts, previously treating crypto tokens as unregistered securities.
- Big banks lobby against stablecoin rewards, fearing competition with traditional payments.
- Despite criticism, Coinbase collaborates with major banks like JPMorgan for custody and payment services.
Market Competition
- Coinbase faces competition from new exchanges but benefits from an established market presence.
- Trust remains a key advantage, with Coinbase storing more crypto than any other provider.
- The goal is to become the primary financial account for users, similar to Robinhood's ambitions.
[Bitcoin](https://holder.io/coins/btc/) Projections
- Armstrong predicts a potential [Bitcoin](https://holder.io/coins/btc/) price of $1 million by 2030.
- Factors include regulatory clarity, a U.S. bitcoin reserve, and inflows into bitcoin ETFs relying on Coinbase.
- [Bitcoin](https://holder.io/coins/btc/) viewed as a hybrid asset, serving as both a hedge and growth investment.