CruTrade Launches Wine NFT Marketplace on Avalanche Blockchain
A new platform, CruTrade, has launched a secondary marketplace for fine wine on the Avalanche blockchain. Announced on October 7, 2025, this platform allows collectors to trade tokenized wine bottles peer-to-peer.
- The platform returns 25% of trading fees to original wine producers.
- CruTrade is built on Crurated, a digital wine club that sources wine and creates NFTs for each bottle to certify origin and history.
- Wine remains secure in specialized storage while NFTs ensure transparent provenance and instant trading.
- The approach addresses issues like high fees, logistical challenges, and fraud risks in the traditional wine resale market.
The marketplace launches with access to Crurated's inventory, valued at over $60 million, providing liquidity and options for collectors.
John Nahas of Ava Labs emphasized the strategic integration of Avalanche for fast, low-cost transactions. This aligns with growing investor confidence and diversifies Avalanche's ecosystem, which spans gaming, DeFi, and national stablecoins.
