Etherealize Launches as New Institutional Marketing Arm for Ethereum
Recent discussions regarding a potential “second foundation” for Ethereum were initiated by Lido and P2P.org founder Konstantin Lomashuk but were quickly dismissed as not serious. He emphasized the need for any new organization to complement existing efforts.
Key developments include:
- Lomashuk's initial tease attracted support from notable figures, including Uniswap founder Hayden Adams, who suggested a second foundation could significantly impact development.
- A new group, Etherealize, was launched by the Ethereum Foundation (EF) to serve as an institutional marketing and product arm for the Ethereum ecosystem.
- Etherealize is led by Vivek Raman, with a team experienced in finance and crypto investment banking.
- The organization aims to assist the EF and promote Ethereum's advantages for institutional adoption.
- Its website features interactive graphs and blog posts highlighting Ethereum's position as a leading blockchain platform.
- Notable supporters of Etherealize include Aave founder Stani Kulechov, who advocates focusing on institutional engagement.
The launch of Etherealize may address criticisms of the EF's leadership as being unresponsive and uncompetitive amidst Ethereum's recent performance challenges.