Formula 1 and Crypto.com Extend Partnership to 2030
Crypto trading platform Crypto.com and Formula 1 have extended their partnership to 2030, continuing a collaboration that began in 2021. Crypto.com announced on its X page that the renewed agreement aims to create memorable experiences for fans.
Partnership Overview
The partnership has yielded significant outcomes for both organizations. Formula 1's viewership reached 1.5 billion for Grand Prix broadcasts, with a global fan base of 750 million. The organization’s social media following increased to 96 million. Concurrently, Crypto.com surpassed 100 million users worldwide.
Crypto.com will maintain its role as the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix, established in 2022. The company plans to enhance fan engagement through various activations at key races throughout the season.
Emily Prazer, Chief Commercial Officer at Formula 1, highlighted the success of the partnership, noting its extension solidifies Crypto.com as one of Formula 1's longest-term partners. She expressed enthusiasm for future collaborations aimed at engaging fans.
“We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030,” stated Emily.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, acknowledged the importance of the partnership in establishing Crypto.com as a leading crypto brand globally. He expressed confidence in the future of digital currencies.
Formula 1 Miami Grand Prix 2025 Giveaway
To celebrate the partnership extension, Crypto.com is hosting a giveaway for a Double Pass to the Formula 1 Crypto.com Miami Grand Prix 2025 in Florida. Participants must follow Crypto.com on X, retweet the campaign post, and keep their accounts public during the promotional period.
A random participant will win a three-day Double Pass, with the campaign running from 00:00 UTC on December 19, 2024, to 23:59 UTC on December 23, 2024.