Gala Games Partners with White House, GameFi Tokens Experience Growth
Gaming tokens have seen a decline of 62% over the last year, contrasting with a 174% increase in PayFi tokens. However, recent developments may signal a shift.
- Gala Games partnered with the White House to feature a Web3 game at the 2025 Easter Egg Roll.
- The GALA token rose approximately 18% post-announcement, while GameFi tokens increased by 13% and the broader crypto market rose 8%.
User Engagement
- The Easter game aimed to attract families with a simple experience, allowing players to collect virtual eggs for NFTs on GalaChain.
- Over 300,000 games were played, resulting in 100,000 new accounts, with 17% of participants exploring additional Gala projects.
- Gala Games has established partnerships with major companies like DreamWorks Animation and NBCUniversal.
Industry Reaction
- Mixed reactions emerged regarding the event's impact on the GameFi sector.
- Jack O'Holleran from SKALE Labs noted that visibility is key for GameFi's expansion, emphasizing improved technology and reduced barriers.
- Further collaboration with mainstream gaming is essential for broader adoption.
- Mitja Goroshevsky from Gosh highlighted the need for the industry to clarify its focus between gaming and trading.