Kalshi Extends US Media Push with CNBC Deal After CNN Tie-Up

CNBC has signed a multi-year exclusive partnership with prediction market platform Kalshi to integrate event-based probabilities across its platforms starting in 2026.

This collaboration aims to feature Kalshi's real-time prediction data across CNBC's business news programming and digital properties.
Kalshi will host a CNBC-branded page highlighting markets chosen by CNBC editors, tracking major macroeconomic, political, and financial events.
The agreement positions CNBC among the top 20 most visited global business news websites, with over 117 million monthly visits.

Kalshi's recent partnership with CNN includes similar data integration, marking its push into mainstream US business media.

Kalshi reported weekly trading volumes above $1 billion and raised $1 billion in funding at an $11 billion valuation, citing over 1,000% growth since 2024.
Rival Polymarket has secured partnerships with Google Finance and Yahoo! Finance, intensifying competition in the prediction market space.