McDonald’s Partners with Doodles for “GM Spread Joy” Campaign
McDonald’s announced a collaboration with Web3 brand Doodles for the “GM Spread Joy” campaign, starting on Nov. 18. McCafe cups will feature Doodles’ rainbow-themed graphics.
Purchasers of any McCafe hot drinks in the US can receive various rewards including access to the pilot episode of Doodle’s animated series Dullsville and the Doodleverse, digital apparel for Doodles avatars, and enamel pins.
Doodle’s digital apparel is usable within Doodles Stoodio, an avatar creation app migrated from the Flow blockchain to Base L2 in July 2024.
Previously, McDonald’s experimented with Web3 branding tools, including limited NFTs for the McRib sandwich's 40th anniversary.
Team Liquid launches fan engagement platform on Sui
Esports organization Team Liquid launched MyBlue on Thursday, a fan engagement platform on the MoveVM-based Layer 1 Sui. MyBlue reinvents Liquid+, Team Liquid’s original fan platform launched in 2021.
Fans can customize the mascot avatar “Blue” using digital collectible items earned through fan engagement activities such as watching live esports matches or engaging on social media. Rewards include exclusive merchandise like signed jerseys, store discounts, in-game currency, and trips to esports events.
Anthony Palma from Mysten Labs stated that integrating Sui allows fans to easily acquire collectibles without needing extensive blockchain knowledge. Team Liquid's partnership with Mysten Labs was announced in February 2024.
One interesting stat:
- 98% of NFT drops in 2024 are inactive, while only 0.2% have generated profits for investors, according to the State of 2024 NFT Drops report.
Also of note:
- White Rabbit, a crowdfunded anime film on Ethereum by NFT artist pplpleasr and Maciej Kuciama, premiered at Devcon 2024 Bangkok.
- Solana-based NFT marketplace DRiP launched VOLUMES, a music-focused initiative for indie artist compilations.