Nexo Partners with Acapulco Tennis Open as Official Sponsor
Nexo has formed a strategic partnership with the Acapulco Tennis Open, aiming to promote digital asset adoption among tennis fans and enhance Nexo’s visibility in sports.
Nexo as Official Sponsor
As the official sponsor of the tournament from February 24 to March 1, 2025, Nexo's branding will feature prominently at the Arena GNP Seguros. This year's event will host prominent players like Alexander Zverev, Casper Ruud, and Tommy Paul.
Strategic Vision
Kosta Kantchev, co-founder of Nexo, highlighted that the sponsorship reflects the company's commitment to foresight, discipline, and resilience, paralleling the qualities of successful athletes.
Expansion in Latin America
The partnership supports Nexo's growth strategy in Latin America, focusing on:
- Increasing access to its Dual-Mode Nexo Card
- Advancing AI-driven innovations
- Improving cross-border transfers
- Enhancing the utility of its native token NEXO
Nexo, established in 2018, now operates in 150 jurisdictions, managing over $11 billion in assets and processing up to $320 billion in transactions since inception. The company shifted focus in late 2024 from lending services to a broader range of crypto financial solutions following market challenges in 2022.