Polymarket Becomes Exclusive Prediction Partner for UFC and Zuffa Boxing

TKO Group Holdings has partnered with Polymarket as the exclusive prediction market partner for UFC and Zuffa Boxing, reaching an audience of 700 million fans.
The collaboration will include on-screen prediction displays during broadcasts and venue-based activities for Zuffa Boxing events.
A new social content series will be launched on UFC channels, showcasing fan forecasts post-events.
Polymarket's platform saw billions of dollars in user forecasts in 2025 and has an exclusive data deal with Yahoo Finance.
Crypto.com also entered the prediction market space with MyPrize, combining sports forecasts with social gaming elements.
Zuffa Boxing, a joint venture by TKO-Sela, will launch in January 2026 with Polymarket integrating forecast displays and in-arena activations.
Paramount+ will be the exclusive US broadcaster for UFC and Zuffa Boxing content starting in 2026.