Raise Secures $63 Million to Enhance Blockchain Gift Card Platform
Raise, backed by PayPal, has secured $63 million in a funding round led by Haun Ventures, raising its total funding to over $220 million. Participants included Amber Group, Anagram, and GSR.
The funds will support the development of blockchain-backed Smart Cards and the expansion of the Retail Alliance Foundation, aimed at modernizing the global gift card network.
Key points include:
- Goal to transform gift cards into a programmable retail currency enhancing brand loyalty
- CEO George Bousis emphasizes the need for real utility in crypto
- Over a decade of exploration into blockchain's impact on the gift card industry
- New board members include experts from fintech, crypto, and e-commerce sectors