Ripple Announces Rebranding to Emphasize Cross-Border Payments and Stablecoins
Ripple Rebranding Highlights
- Ripple is rebranding to align with the Internet of Value, focusing on cross-border payments and stablecoins.
- The company is updating its product offerings and website to adapt to market changes.
- Key areas of focus include cross-border payments, digital asset custody, and stablecoins to meet rising demands.
- Ripple's payment network uses the XRP Ledger for instant global transactions in fiat and cryptocurrencies.
- Partnership with Unicâmbio enhances money transfers between Portugal and Brazil through blockchain solutions.
- Ripple expanded into digital asset custody after acquiring Standard Custody, targeting a market projected to grow to $20 trillion.
- Newly launched Ripple USD (RLUSD) has a market cap of approximately $108.6 million and generated over $3 trillion in trading volume within a month.
- All references to Central Bank Digital Currencies (CBDCs) have been removed from Ripple's website, indicating a strategic shift towards stablecoin adoption.