San Antonio Spurs Enter Multi-Year Jersey Sponsorship with Ledger
The San Antonio Spurs have secured a multi-year jersey patch sponsorship with Ledger, a digital asset security firm. The partnership will begin in the 2025 NBA season, marking a significant link between sports and crypto.
Key points of the partnership include:
- Ledger's logo will feature on Spurs game-day jerseys.
- Collaboration focuses on community outreach, digital literacy, financial empowerment, and crypto safety.
- Educational initiatives aimed at youth will be part of the engagement strategy.
- Spurs aim to nurture next-gen fans amidst the NBA's trend towards blockchain and fintech innovation.
- CEO Pascal Gauthier highlighted the deal as key for connecting with American consumers, particularly younger audiences.
- The Spurs are recognized for their multicultural roster and connection to France, aligning well with Ledger's Parisian roots.
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