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YouTube Creators in US Can Now Accept PayPal’s PYUSD Stablecoin
PayPal's PYUSD stablecoin is gaining traction as YouTube now allows US-based creators to accept payments in PYUSD. This development signals enhanced acceptance of stablecoins amid favorable crypto regulations, highlighted by the GENIUS Act approval in July 2025.
Key Developments
- YouTube integrates PYUSD payouts for creators, following PayPal's earlier support for stablecoin payouts.
- PayPal’s head of crypto emphasized the ease of integration without YouTube directly handling crypto.
- PayPal and YouTube have a longstanding collaboration, with PayPal facilitating payments via AdSense.
- This move potentially boosts PYUSD adoption due to YouTube's large user base.
Since its launch in mid-2023, PYUSD has witnessed significant growth. Its market capitalization increased from approximately $500 million at the beginning of the year to $3.9 billion, achieving nearly 300% growth in four months.
PYUSD was also integrated into Spark's lending markets and Bitfinex's Stable network during this period.
Stablecoin Market Expansion
- The GENIUS Act has spurred growth in the stablecoin sector, attracting interest from corporations, financial institutions, and governments.
- The UK's Financial Conduct Authority prioritizes stablecoins for 2026, planning a sandbox for companies developing stablecoin products.