– World Liberty Financial to Launch RWA Products in January 2026 – Trump-backed Crypto Firm Plans RWA Product Release for January 2026

World Liberty Financial, backed by the Trump family, plans to launch a new lineup of Real World Asset (RWA) products in January 2026. The initiative was announced by co-founder Zach Witkoff at a Binance event in Dubai.

The company will offer instruments backed by resources like oil, gas, cotton, and timber, integrating these with their dollar-linked stablecoin, USD1 (USD1).
A global audience is targeted, with plans for a debit card release in late 2025 or early 2026, along with a mobile app and wallet system.

Growing RWA Market

The RWA sector is experiencing significant growth with increasing demand for tokenized assets.
Platforms like Robinhood have entered this space, offering tokenized shares on a layer-2 network built on Arbitrum.
Currently, regulated tokenized public equities are valued at $656 million, with monthly transfer activity of $1.14 billion. Ondo leads with 52% market share.
Recent funding rounds and acquisitions, such as Kraken's acquisition of Backed Finance AG, indicate rising institutional interest in digital instruments.