ZORA Token Drops Over 50% After Launch Amid Trader Skepticism

Zora launched its ZORA token, backed by Coinbase Ventures, expecting strong demand. However, it quickly dropped over 50% from its initial price spike, reflecting a common post-airdrop trend for venture-backed tokens.

Key points:

  • The launch was intended to celebrate content creators but lacked utility and governance.
  • Initial on-chain liquidity exceeded $1.7 million with listings on major exchanges like Binance Alpha.
  • Allocations were based on user activity, leading to perceptions of the project as benefiting insiders.
  • Traders expressed dissatisfaction, treating the token drop as exit liquidity for better-connected individuals.
  • Concerns include high fully diluted valuations (FDV) and low trading supply.
  • Lack of transparency regarding token distribution eroded trust among users.
  • Despite the sell-off, Zora's NFT minting protocol has gained traction in the creator space.
  • Current market cap is around $73 million, with potential for short-term recovery.

The situation illustrates a recurring issue in Web3: projects that overpromise and underdeliver often lose investor confidence.