9 Prominent Companies Integrate Bitcoin into Treasury Strategies
Following President-elect Donald Trump’s call for a strategic Bitcoin (BTC) reserve at the National Bitcoin Conference in Nashville, interest in Bitcoin as a reserve asset has surged. Nine prominent firms from sectors such as finance, healthcare, and artificial intelligence (AI) have adopted Bitcoin as part of their treasury strategies this month.
One notable adopter is Rumble, a video platform targeting a conservative audience. The company plans to invest up to $20 million of surplus cash in Bitcoin. CEO Chris Pavlovski emphasized Bitcoin’s role as a hedge against inflation and its independence from government-controlled monetary systems.
LQR House, an e-commerce platform, intends to buy up to $1 million in Bitcoin to diversify its reserves and align with its new business strategy. Japanese energy and automotive firm Remixpoint expanded its Bitcoin holdings by committing 500 million yen ($3.27 million), raising its total cryptocurrency reserves to approximately $22.92 million.
In the AI sector, Genius Group increased its Bitcoin holdings by $4 million, bringing its total to 153 BTC coins valued at $14 million. The company reaffirmed its “Bitcoin-first” strategy, aiming to allocate most of its reserves—eventually reaching $120 million—to BTC.
The healthcare sector is also participating in this trend. International Healthcare Group Cosmos integrated Bitcoin and Ethereum into its treasury. Hoth Therapeutics and Acurx Pharmaceuticals approved Bitcoin purchases of up to $1 million each, citing its reliability as a long-term reserve asset amid growing institutional acceptance and the rollout of crypto ETFs in the U.S.
Social media company Thumzup Media Corp announced a $1 million Bitcoin investment as part of its treasury strategy, highlighting BTC’s finite supply and inflation-resistant qualities. Canadian tech firm Jiva Technologies plans to invest up to $1 million in Bitcoin, with CEO Lorne Rapkin noting it as a hedge against inflation and a key diversification tool for financial holdings.
These decisions illustrate the increasing recognition of Bitcoin as a stable and valuable reserve asset across industries. As companies adopt BTC, its reputation as a reliable hedge against inflation and economic uncertainty strengthens. This wave of adoption underscores Bitcoin’s expanding role in global financial strategies.