FC Barcelona Distances Itself From Crypto Sponsor Amid Backlash

FC Barcelona has entered a three-year sponsorship agreement with Zero-Knowledge Proof (ZKP), a blockchain start-up registered in Samoa, which has led to significant criticism. The controversy intensified when ZKP launched its cryptocurrency shortly after the partnership announcement, raising concerns about exposing Barcelona's global fanbase to risky investments.

Barcelona issued a statement clarifying it has no connection to the digital token introduced by ZKP and committed to transparency in their commercial relationships.
The club is reportedly seeking new revenue streams due to financial challenges, following a broader trend among European clubs partnering with crypto firms for sponsorships.
Concerns have been raised about ZKP's credibility, given its anonymous team and lack of operational history.

Trends in Crypto Sponsorships in Football

Arsenal FC partnered with Bitpanda as an Official Crypto Trading Partner, offering branding and exclusive events.
Paris Saint-Germain's partnership with Crypto.com is valued at over $430 million across three years.
Kraken sponsors German club RB Leipzig and previously collaborated with Atlético de Madrid and Tottenham Hotspur.
Juventus FC and Inter Milan have similar agreements with crypto firms.
Real Bedford FC and Watford integrate Bitcoin and NFTs into financial strategies through sponsorships.

These partnerships highlight issues around transparency and consumer protection, as fans often view endorsements as product validations. Clubs face pressure to balance commercial interests with responsibilities toward supporters.