BBVA Advises Wealthy Clients to Invest 3% to 7% in Crypto

BBVA’s private banking division in Switzerland has advised clients since late 2024 to allocate 3% to 7% of their portfolios to cryptocurrencies, specifically Bitcoin and Ether. This guidance aims to enhance returns while managing risk.

Key Developments

BBVA started crypto trades in 2021, formally recommending a 3% Bitcoin stake by September 2024.
Risk-tolerant clients can now invest up to 7% in digital assets.
Meyer states that even a 3% allocation improves portfolio performance without substantial risk.

Despite potential short-term volatility, clients are willing to accept fluctuations for higher gains.

Regulatory Environment

The Markets in Crypto-Assets regulation (MiCA) took effect in December 2024, regulating token issuers and service providers in the EU.
95% of EU banks avoid crypto activities; BBVA received approval from Spain’s securities regulator in March 2025 to offer Bitcoin and Ether trading.

Future Plans

BBVA plans to introduce buy, sell, and portfolio management features in its mobile app for select clients, expanding later.
This move may influence other banks to adopt similar crypto services if successful.
The resilience of BBVA's strategy during market downturns will be crucial for mainstream acceptance of cryptocurrencies.