Jan 28, 2026
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BEARISH 📉 : Bitcoin social interest declines as retail shifts to metals
Recent data indicates a decline in social media interest towards Bitcoin and the broader cryptocurrency market, with increased attention on Gold and Silver.
Shifts in Social Media Interest
- Santiment's analysis shows a shift in Social Volume from cryptocurrencies to Gold and Silver.
- Social Volume measures discussions about specific topics on major social media platforms.
- Retail traders, who dominate investor demographics, influence this metric significantly.
Trends Observed in January
- Early January showed low Social Volume across all markets post-holidays.
- Gold saw a spike in interest as it hit new highs; Bitcoin also rose but didn't attract much attention.
- Interest in digital assets returned mid-January as investors speculated on market bottoms.
- By month's end, Silver led social media discussions, coinciding with its record-setting performance.
The shift suggests retail traders are exploring other sectors like Gold and Silver when crypto hype diminishes. Santiment noted that retail FOMO typically signals market tops, as seen in Silver's recent spike and subsequent drop.
Bitcoin Price Movement
- Bitcoin experienced a bearish trend in late January, with prices falling to $88,000.
