Black Mirror Partners with Pixelynx to Explore Blockchain in Entertainment

Consensus Toronto 2025 featured discussions on digital assets with global thought leaders. Key insights are available from each day of the event:

Shivani Phull from Pixelynx discussed how Black Mirror utilizes blockchain for fan engagement. Eric Tomaszewski from Verde Capital Management addressed the appeal of new investment products to younger investors.

Blockchain and Interactive IP

Black Mirror Image

The entertainment industry is evolving due to digital-native audiences seeking participatory experiences. Blockchain offers solutions for:

  • On-chain IP verification for ownership transparency
  • Composable rights for microlicensing
  • Community ownership through tokens
  • Incentives for creators and fans via digital tokens

These developments enable fans to become stakeholders in narratives, shifting traditional storytelling models.

Black Mirror's Web3 Initiative

Banijay Rights partnered with Pixelynx and KOR Protocol to create an interactive experience for Black Mirror. Their token initiative allows users to link social accounts and earn reputation scores, with over 300,000 sign-ups.

Black Mirror portal

Future of Intellectual Property

The shift towards interactive, tokenized content creates new monetization paths, emphasizing protection and community participation. This marks the beginning of Storytelling 3.0.

Expert Insights on Ownership in Web3

Ownership in Web3 encompasses active participation rather than passive asset holding. Tokens can gamify trust, creating economic value based on behavior. Engagement yield may replace fixed income for younger investors.

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