CEO of Strive Asset Management Urges Intuit to Embrace Bitcoin

Matt Cole, CEO of Strive Asset Management, criticized Intuit for its “censorship policies” and “anti-bitcoin bias.” He warned that these practices could harm shareholder value and urged the company to integrate bitcoin into its financial strategy.

Key points from Cole's letter include:

Incident with Mailchimp, which deactivated the Trojan Bitcoin Club's email account for discussing bitcoin.
Claims of a broader pattern of deplatforming against bitcoin advocates.
Concerns that Mailchimp’s policies may alienate users and shareholders, potentially leading to reputational harm and legal scrutiny.
Call for Intuit to remove political bias from its policies and reinstate banned accounts.
Recommendation to add bitcoin to Intuit's corporate treasury as a hedge against inflation and AI disruptions to core services.

Cole previously encouraged GameStop to convert cash holdings into bitcoin, which led to the company adding BTC to its balance sheet. His actions reflect Strive's campaign for “apolitical excellence” focused on long-term shareholder value.

Cole's challenge indicates Strive's commitment to promoting bitcoin as a critical component of modern corporate treasury strategies amid evolving tech landscapes.