NewsBTC

Feb 9, 2026

4 0

BEARISH 📉 : Crypto Super Bowl ads vanish as focus shifts to infrastructure

• The decline in crypto Super Bowl ads to only include Coinbase reflects a shift from retail hype to infrastructure focus and regulatory compliance.
• Investment is moving from marketing to technical solutions addressing liquidity fragmentation and cross-chain interoperability.
• LiquidChain uses Layer 3 architecture to integrate Bitcoin, Ethereum, and Solana, tackling DeFi scaling issues.
• The "Deploy-Once" architecture aims to reduce the complexity of developing multi-chain applications.

The absence of major crypto ads at the Super Bowl indicates a market maturity, focusing on utility and infrastructure rather than hype. While mainstream media sees this as a retreat, capital is being reallocated to Layer 2 and Layer 3 solutions designed to enhance DeFi's functionality.

LiquidChain, positioned as a Layer 3 infrastructure, seeks to resolve liquidity fragmentation by unifying the liquidity of BTC, ETH, and SOL. This approach reduces security risks associated with current cross-chain solutions.

The recent presale for LiquidChain has raised over $532K, indicating investor interest in infrastructure solutions over speculative investments. The project addresses the 'Liquidity Trilemma' by providing a unified settlement layer, enabling developers to access multiple blockchains without separate codebases.