1 November 2025
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House of Doge Acquires Major Stake in US Triestina Calcio 1918
Key Developments:
- House of Doge and Brag House Holdings have become the largest equity holders in US Triestina Calcio 1918, an Italian football club competing in Serie C.
- Dogecoin branding will feature prominently on Triestina's match kits and stadium for the 2025/26 and 2026/27 seasons.
- The partnership aims to integrate Dogecoin as a payment method for tickets, merchandise, and concessions.
Financial Details:
- Exact financial terms of the deal remain undisclosed. Plans include board reconstitution and appointing a new president, but no further details are provided.
Implications for Dogecoin:
- The investment is seen as a move to promote Dogecoin's use in real-world scenarios beyond online discussions.
- Exposure through match photos and TV shots is expected to increase brand recognition.
Local and Market Reactions:
- Local journalists acknowledge potential financial benefits but caution about long-term stability.
- Market analysts are observing potential impacts on matchday revenue and merchandise sales.
DOGE Price Update:
- DOGE is trading at $0.18 after a recent 7% drop. It has increased by 11% this year but remains 70% below its 2021 peak.
