House of Doge Acquires Major Stake in US Triestina Calcio 1918

Key Developments:

  • House of Doge and Brag House Holdings have become the largest equity holders in US Triestina Calcio 1918, an Italian football club competing in Serie C.
  • Dogecoin branding will feature prominently on Triestina's match kits and stadium for the 2025/26 and 2026/27 seasons.
  • The partnership aims to integrate Dogecoin as a payment method for tickets, merchandise, and concessions.

Financial Details:

  • Exact financial terms of the deal remain undisclosed. Plans include board reconstitution and appointing a new president, but no further details are provided.

Implications for Dogecoin:

  • The investment is seen as a move to promote Dogecoin's use in real-world scenarios beyond online discussions.
  • Exposure through match photos and TV shots is expected to increase brand recognition.

Local and Market Reactions:

  • Local journalists acknowledge potential financial benefits but caution about long-term stability.
  • Market analysts are observing potential impacts on matchday revenue and merchandise sales.

DOGE Price Update:

  • DOGE is trading at $0.18 after a recent 7% drop. It has increased by 11% this year but remains 70% below its 2021 peak.