Moonwalk Fitness Launches Fitness App to Gamify Wellness Using Crypto
Moonwalk Fitness is a fitness accountability app that allows users to bet on achieving their daily fitness goals, specifically step counts. Key features include:
- Users can choose from various games with different durations and buy-in prices.
- Participants pay a fee in USDC, BONK, or SOL to join games.
- If users meet their step goals, they get their fees back and can share a prize pool from those who did not.
- The platform aims to add more fitness challenges beyond step counts.
Caitlin Cook, Director of Growth, noted strong interest in markets like Southeast Asia and Africa due to the customizable nature of the games, allowing low financial barriers for entry.
Current major markets include France, the U.S., Nigeria, and Vietnam. Cook emphasized the broad appeal of the app, highlighting community engagement among users globally.
In regions like Nigeria, users appreciate earning money while staying active, enhancing the gamification of their routine activities.