Morgan Stanley to Launch Cryptocurrency Trading on E*Trade by 2026

Morgan Stanley plans to launch cryptocurrency trading on its E*Trade brokerage platform in 2026, aiming to enhance accessibility to crypto assets for mainstream consumers. Key details include:

The initiative follows a shift towards positive regulatory stances under U.S. President Donald Trump.
Discussions with crypto firms are ongoing to finalize the project.
Clients will be able to trade cryptocurrencies like BTC and ETH via E*Trade.
A new trading platform is set to launch in June 2025, featuring around 120 tools for various applications.

Morgan Stanley's increased involvement in digital assets includes engagements with crypto-backed ETFs and futures. The firm seeks to collaborate with regulators to promote wider adoption of crypto in the U.S. Recent regulatory changes have encouraged traditional financial institutions to participate more in the crypto ecosystem. Notably, Trump's administration has adopted a relaxed approach to cryptocurrency regulations, impacting initiatives such as halting lawsuits against exchanges.

Additionally, Eric Trump announced that UAE-based MGX will utilize World Liberty Financial's USD1 stablecoin for a $2 billion commitment to Binance, highlighting growing connections between Trump-affiliated entities and the crypto market.