Morgan Stanley’s E*Trade to Offer Crypto Trading by 2026

Morgan Stanley Expands into Crypto Trading via E*Trade

Morgan Stanley plans to integrate crypto trading into its E*Trade platform by the first half of 2026.
The service, in partnership with Zerohash, will initially allow trading of Bitcoin, Ethereum, and Solana.
The inclusion of Solana follows a rise in institutional investments, indicating strong investor confidence.

Growing Competition in Retail Crypto

Morgan Stanley's move reflects a growing acceptance of digital assets among traditional financial firms.
This positions Morgan Stanley to compete directly with brokerages like Robinhood, which offers a wide range of tokens.
Charles Schwab also provides crypto access through ETFs for Bitcoin and Ether.
European institutions, such as Société Générale, are progressing with regulated stablecoins and digital assets.

The expanding U.S. regulatory environment is becoming more favorable, encouraging financial institutions to develop digital asset services.

E*Trade's inclusion in crypto trading signifies increased access for retail investors, blending traditional and decentralized finance. This market entry may lead to heightened competition and innovation in products and services.