Social Media Helps Create Global Hub for Bitcoin Treasuries
Tim Kotzman launched a podcast in September 2024, initially as an experiment. It gained traction after he interviewed Ryan McGinnis from Quant Bros about the bitcoin investment strategy of MicroStrategy, leading to 50,000 impressions shortly after its release.
This success evolved into "Bitcoin Treasuries," a platform created with Ed Juline to provide accessible information on corporate bitcoin treasuries. Their goal is to address the information gap in this sector, where many new treasury companies emerge but lack clear contextual coverage.
Key Points
- Kotzman and Juline recognized the need for clarity in metrics and strategic approaches related to bitcoin treasuries.
- They aim to fill the trust gap among investors by providing detailed insights into emerging players.
- The platform's growth has been fueled by social media, attracting millions of viewers.
- AI tools have enabled rapid content creation and distribution, enhancing their outreach significantly.
Events and Global Interest
The duo also organizes events, avoiding traditional conference formats. Their first event, “Bitcoin Treasuries Unconference,” will take place in New York on September 17, featuring Michael Saylor and encouraging audience interaction.
Long-Term Vision
Kotzman and Juline view Bitcoin Treasuries as a sustainable venture. They facilitate connections between mid-sized firms and larger institutions, leveraging their growing influence in the bitcoin space.
Through effective use of social media and AI, they have positioned themselves as vital intermediaries in the evolving bitcoin landscape.