BULLISH 📈 : Steak ‘n Shake boosts Bitcoin exposure by $5M, spurs sales growth

Steak 'n Shake has increased its exposure to Bitcoin by $5 million, enhancing its strategic Bitcoin reserve.
The "Burger-to-Bitcoin transformation" began in May 2025, with the company accepting Bitcoin payments at select locations.
As of January 16, 2026, Steak 'n Shake disclosed a total $10 million BTC exposure, now raised to $15 million.
A long-term Bitcoin bonus program for hourly employees was also introduced, offering an additional $0.21 worth of BTC per worked hour, vested over two years.
This strategic shift has resulted in an 18% increase in same-store sales in 2026, following double-digit growth in 2025.
With its $15 million Bitcoin treasury, Steak 'n Shake ranks among the top 100 BTC treasuries globally.