Strive CEO Matt Cole Urges Intuit to Reverse Anti-Bitcoin Policies

Matt Cole, CEO of Strive Asset Management, wrote to Intuit's leadership urging them to reverse censorship policies that he argues threaten shareholder value. He cited the disabling of the Trojan Bitcoin Club's Mailchimp account for mentioning cryptocurrency as indicative of a broader anti-bitcoin bias.

Cole expressed concern that such actions expose Intuit to reputational and legal risks amid growing scrutiny on tech censorship. He criticized Mailchimp’s Acceptable Use Policy as being misused for political ends rather than legitimate business concerns.

Key points from Cole's letter include:

Call to reinstate accounts banned for bitcoin-related content
Request to revise Mailchimp’s content policies to eliminate political biases
Suggestion to add bitcoin to Intuit's corporate treasury as a hedge against AI disruption

This follows Cole's earlier push for GameStop to convert its $5 billion cash reserve into bitcoin, which the company has since confirmed. This aligns with Strive's goal of promoting what Cole describes as “apolitical excellence” in corporate finance.