Treasure Global to Invest $100 Million in Cryptocurrency Treasury Strategy
Treasure Global (TGL) plans to invest up to $100 million in cryptocurrencies as part of a new capital strategy.
- Half of the funding will come from an existing equity facility
- The other half will be sourced from an institutional partnership
- The company will purchase various cryptocurrencies, including bitcoin, ether, and regulated stablecoins
- Funds will support the launch of an AI-powered consumer analytics platform later this year
- The move aims to enhance balance sheet efficiency and enable features like tokenized loyalty programs and crypto-based payments
- Other firms are also adopting cryptocurrencies as treasury assets, including K Wave Media with a $500 million BTC purchase plan and Classover Holdings focusing on SOL
Treasure Global's market cap is $4.34 million, with stock rising over 11% on Wednesday.