Treasury Firms Boost 2025 Crypto Market with $50 Billion Purchases

According to CoinGecko’s annual report, crypto treasury companies significantly impacted the market in 2025 despite price declines. Key details include:

Large Treasury Buying Spree

  • Treasury firms invested approximately $50 billion into Bitcoin, Ethereum, and other tokens.
  • By January 1, 2026, treasuries held $134 billion in crypto, a 137% increase from the start of the year.
  • Treasuries controlled over 5% of both Bitcoin and Ethereum supply by year-end.
  • Public companies increased their Bitcoin reserves from about 598,714 coins to over 1 million BTC.

Market Drop Came Late In The Year

  • The total crypto market value decreased by nearly 8% in 2025, ending near $3 trillion.
  • A significant drop occurred in Q4, led by a $19 billion liquidation after a peak of $4.4 trillion.
  • Bitcoin fell by roughly 1.4%, reaching around $95,300 due to policy and rate shifts in the US.

Supply Now Held By Treasuries

  • By 2026, treasuries held over 1 million Bitcoin and 6 million ETH.
  • This concentration means fewer assets are frequently traded, affecting market volatility.

Companies Shifted Strategy When Stocks Fell

  • As prices fell in Q4, some treasury firms paused buying and initiated share buybacks to support stock values.
  • This strategy aimed to protect equity value rather than acquire more tokens in a declining market.

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