VeChain Plans to Tokenize Human Behavior for Sustainable Incentives
Sunny Lu, CEO of VeChain, emphasizes the company's pioneering role in tokenizing real-world assets (RWAs) since 2017. Key developments include:
- VeChain's past projects such as food safety with Walmart China and carbon credit tokenization with BYD.
- Upcoming keynote at Consensus 2025 focusing on scaling RWAs beyond crypto enthusiasts.
- Introduction of "tokenizing human behavior," linking actions like recycling to blockchain rewards.
- Integration of AI agents in VeBetterDAO to simplify user access to crypto services.
- Rethinking staking through NFTs that represent staked assets, enhancing security and compliance.
- Celebration of VeChain's 10-year anniversary with notable user engagement from sustainability initiatives.
Lu underscores that usability will drive mass adoption, marking a shift from speculative hype to practical application in the crypto space.