Viant Technology Could Unlock Shareholder Value with Bitcoin Treasury Strategy

Eric Semler, chairman of Semler Scientific, suggests that Viant Technology (DSP) could enhance shareholder value by implementing a bitcoin (BTC) treasury strategy. He includes Viant on his list of "Zombie Zone" companies alongside Zoom Communications (ZOOM) and Coursera, Inc. (COUR), which have not adopted similar strategies despite having untapped capital.

Viant's stock has decreased by 44% since its IPO in 2021 and dropped 50% in February.
The company holds $205 million in net cash, representing about 25% of its $900 million market cap.
Viant anticipates $34 million in free cash flow for 2024, with projected steady growth through 2028.
Competition is increasing from tech giants like Google and Amazon.
Founder Chris Vanderhook supports decentralized technologies, including crypto and blockchain.