3 October 2025
3 0
Walmart-Backed Fintech OnePay to Launch Bitcoin Trading on App
Walmart-backed OnePay to Launch Crypto Trading
- OnePay, a fintech firm supported by Walmart, plans to introduce Bitcoin and other digital asset trading and custody services on its mobile app later this year.
- The app will initially support BTC and ETH, utilizing the startup Zerohash for these services.
- Founded in 2021 with Ribbit Capital, OnePay aims to become a super app for digital finance in the U.S., adding crypto trading to its offerings.
- The app already provides high-yield savings accounts, credit and debit cards, buy now-pay-later loans, and wireless plans.
- Users will be able to hold BTC and ETH directly in the app and convert cryptocurrency into cash for in-store purchases or credit card payments.
- This development follows broader U.S. acceptance of cryptocurrencies, with institutions like Morgan Stanley entering the market.
- Zerohash, powering OnePay’s crypto services, recently raised over $104 million to partner with banks and brokers in building crypto products.
- OnePay may leverage Walmart's large distribution network to reach approximately 150 million Americans weekly.
- Operating independently from Walmart, OnePay can cater to a wider audience, including those underserved by traditional banking.