Bitbase launches 2.0 with new brand, mascot and phased rollout

2 min

November 2, 2026: Bitbase launched Bitbase 2.0, a brand-led upgrade under the statement MARKET FLOWS. WE FOCUS. The new logo, visual identity and mascot BENIE are live across the Bitbase app, website and official social channels.

Foundations of Bitbase 1.0

A product suite spanning Spot, Futures, TradFi and Earn that serves individual and institutional users.
Asset coverage that includes major digital assets and those with strong market interest.
Registration as a Money Services Business with FinCEN in the United States and as a Digital Currency Exchange with AUSTRAC in Australia.
Monthly Proof of Reserves with custody security supported by Fireblocks.

Phased rollout of Bitbase 2.0

Stage 1: Brand upgrade launched and sets the direction for subsequent changes.
Stage 2: Product experience upgrade that includes the interface and user journey.
Stage 3: Changes to how users engage with the platform.

BENIE will serve as the face of Bitbase in user communications and will introduce the changes in Bitbase 2.0. According to Chief Business Officer Nicholas Lo, starting with the brand sets the standard for the product experience and user participation that follow.

About Bitbase

Bitbase is a digital asset exchange that serves individual and institutional users worldwide with products spanning Spot, Futures, TradFi and Earn. The brand statement MARKET FLOWS. WE FOCUS. guides its aim to deliver a stable and clear trading experience.