Bitpanda Report Reveals High Crypto Adoption Among European Investors

A report from Bitpanda Technology Solutions indicates increasing crypto adoption among retail and institutional investors in Europe. Financial institutions are reportedly underestimating the demand for crypto from both business and private investors.

European Investors Push for Crypto

Survey data from over 10,000 respondents in 13 countries shows 27% of private and 56% of business investors believe crypto will gain importance in the next three years.
Over 16% of private and 40% of business investors already hold crypto investments.
12% of private and 18% of business investors plan to invest soon.
Banks surveyed report only 19% of clients have high demand for crypto products, indicating a significant underestimation of private investor interest by over 30%.
18% of financial institutions plan to expand their crypto service offerings.
Concerns about reputational risks and lack of resources hinder broader adoption by banks.

Crypto Platforms Expanding in Europe

The introduction of the Markets in Crypto-Assets Regulation (MiCA) framework provides clarity for financial institutions regarding crypto integration.
Crypto.com launched its full suite of services across the European Economic Area in February, including spot and derivatives trading.
Bitget obtained a Virtual Asset Service Provider license from Bulgarian authorities, enabling it to offer various crypto services in Europe.
While targeting high-net-worth clients, most products focus on retail investors.