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Feb 27, 2025
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Blockworks and Pete Rizzo Launch Supply Shock Bitcoin Brand

1 min

Blockworks has launched a new Bitcoin-focused brand called Supply Shock, led by Bitcoin historian Pete Rizzo. This initiative aims to address the growing mainstream adoption of Bitcoin, driven by both retail and institutional interest.

Key points include:

  • Supply Shock will feature a podcast with Rizzo interviewing industry leaders.
  • The brand will also include a newsletter and Rizzo's participation in Blockworks events, including the Digital Asset Summit in New York City.
  • Core DAO is the presenting title sponsor for the show's first year.
  • This launch replaces the legacy show On The Margin, which will transition its feed to Supply Shock.
  • This move is part of Blockworks’ strategy to enhance its media presence in the crypto space.