Nike shares drop 6% to 2013 low after weak earnings
Nike shares fell 6% to the lowest level since September 2013 after reporting weaker-than-expected earnings. The stock is down 82% from its record high, erasing about $230 billion in market capitalization. Source: The Kobeissi Letter.
Key facts
- Price move: -6% on the day.
- Price level: lowest since September 2013.
- Earnings: weaker than expected.
- Drawdown from peak: -82% from the record high.
- Market cap impact: approximately -$230 billion erased.
Market context
The post-earnings drop signals a major reset of revenue and margin expectations for a leading consumer discretionary company. A decline to decade-low levels indicates prolonged pressure on growth assumptions and valuation multiples.
Cross-asset takeaways
- Consumer discretionary weakness can indicate softer household demand and tighter spending.
- Risk assets often move together: large equity drawdowns can coincide with higher volatility across high-beta equities and crypto.
- Broader sentiment risk: negative earnings surprises at mega caps can weigh on overall market risk appetite.








